FANCL

Branding Rooted in the Founder’s Vision: Resolving Discontent through Beauty and Wellness

Company Profile

FANCL Corporation

A Japanese company engaged in the development and sale of cosmetics and health supplements.

AXHUM’s Role

Brand logo and design system development
Brand promotion
Development of brand strategy and concept
Spatial design development

FANCL Brand Logo

Fancl ロゴ

Brand Guidelines

Brand Guidelines

FANCL Brand Promise

Logo Sign

Related project

Seria

Shop Branding that Redefined the Concept of the 100-Yen Store

Brand logo and design system development
Brand naming and slogan creation
Brand promotion
Development of brand strategy and concept
Sound branding
Spatial design development

AXHUM’s Branding Project Portfolio

AXHUM’s Transformation Model

AXHUM’s Areas of Branding Expertise

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