au
Creation of a New Mobile Brand through the Merger of Three Companies
Company Profile
A service brand of KDDI, one of Japan’s leading telecommunications companies.
Engaged in mobile communications and IT service businesses.
Creation of a new mobile brand following the merger of DDI, IDO, and KDD
Brand Concept and Brand Voice
Logo Development Presentation
Product Design Project
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INFOBAR: Design by Naoto Fukazawa
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info.bar: Design by Naoto Fukazawa
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Talby: Design by Marc Newson
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MEDIA SKIN: Design by Tokujin Yoshioka
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ishicoro: Design by Naoto Fukazawa
au Service Promotion
Related project
Shop Branding that Redefined the Concept of the 100-Yen Store
