au

Creation of a New Mobile Brand through the Merger of Three Companies

Company Profile

A service brand of KDDI, one of Japan’s leading telecommunications companies.
Engaged in mobile communications and IT service businesses.

AXHUM’s Role

Brand logo and design system development
Brand naming and slogan creation
Brand promotion
Development of brand strategy and concept

Creation of a new mobile brand following the merger of DDI, IDO, and KDD

Brand Concept and Brand Voice

Logo Development Presentation

Related project

Seria

Shop Branding that Redefined the Concept of the 100-Yen Store

Brand logo and design system development
Brand naming and slogan creation
Brand promotion
Development of brand strategy and concept
Sound branding
Spatial design development

AXHUM’s Branding Project Portfolio

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