Nisshin OilliO

From Nisshin Oilio to a New Business Domain Strategy:
A Journey of Evolution and Growth

Company Profile

The Nisshin OilliO Group, Ltd.

A leading Japanese oil and food manufacturer, known for its seasonings and other products, with a growing global presence.

AXHUM’s Role

Brand logo and design system development
Brand naming and slogan creation
Brand promotion
Development of brand strategy and concept
Spatial design development

Nisshin OilliO Brand Logo

Nisshin OilliO Brand Voice

Product Brand Logo and Package Design

Announcement Advertisement for the New Company Name and Brand Logo (Newspapers and Magazines)

Development of the Nisshin OilliO Group Brand Architecture

oillio ロゴ

Related project

Seria

Shop Branding that Redefined the Concept of the 100-Yen Store

Brand logo and design system development
Brand naming and slogan creation
Brand promotion
Development of brand strategy and concept
Sound branding
Spatial design development

AXHUM’s Branding Project Portfolio

AXHUM’s Transformation Model

AXHUM’s Areas of Branding Expertise

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