SUN FRONTIER

日和ホテルズ&リゾーツ事業は、かねてよりコーポレートブランディングを進めてきた銀座有楽町に本社を構えるサンフロンティア不動産の新規事業として、2016年よりスタートした。

The aim was to develop Japan’s largest urban hotel chain, with over 100,000 guest rooms, offering a broad spectrum of categories — from upper-tier to mid-range to budget accommodation.

The strategic target was inbound travellers from overseas, with a clear vision to provide them with an opportunity to experience the beauty of authentic Japanese culture — a “Real Japan” — through refined perspectives on Japaneseness, and a level of personalised service rooted in traditional omotenashi and heartfelt attentiveness. The goal was to create a uniquely satisfying hospitality experience — the most fulfilling in the world.

The spatial design fused genuine Japanese aesthetics with timeless modernism, resulting in a distinctive and harmonious environment. The brand name was expressed in Japanese as 「日和ホテル」 (Hiyori Hotel), intentionally avoiding alphabetic spelling to emphasise its cultural identity.