About Us

AXHUM is a brand consulting
firm dedicated to helping organisations establish a distinctive identity through branding, driving both transformation and evolution.

Through human intuition, creativity and emotional connection—qualities that cannot be replicated by AI—we uncover hidden value (tacit knowledge) and translate it into compelling concepts.
Our work results in strategies that generate authentic value and designs that are timeless and reliable.
Since our founding in 1989, we have supported the transformation of more than 50 client organisations operating on the global stage.