Company Profile - AXHUM (Global Site)

Company Overview

Company: AXHUM, Inc.

Business description: Strategic planning and concrete initiative direction for corporate and
organizational branding and identity development.

Representative Director: Hiroyuki Minamiyama

Established: 15 May 1989

Capital: ￥10,000,000

Obtain approval: JIS Q 27001:2023（ISO/IEC 27001:2022）

Address

Hillside Terrace F-3F, 18-8 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033, Japan

Tel : 03-5458-5815
Fax : 03-5458-5890

Access: A 3–4 minute walk from Daikanyama Station on the Tokyu Toyoko Line.
A short taxi ride (one fare) from JR Shibuya Station or JR Ebisu Station.
Our office is located in Room 301 on the 3rd floor of Building F, Daikanyama Hillside Terrace.
Please use the B1-level office entrance of Building F.

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Message from the CEO

Towards the Evolution and Growth of Organisations

Since our founding in 1989, AXHUM has specialised in corporate branding consultancy, contributing to the maximisation of brand value for over 50 client companies and organisations operating on a global stage.

Our clients engage in medium- to long-term branding and identity renewal projects. Even amidst the stagnation of the Japanese economy, they have achieved significant and discontinuous growth by clearly articulating their unique philosophies and visions.

In branding, what matters most is how effectively an organisation can generate synergy between its enduring core values and its drive for innovation.
Equally vital is the pursuit of a forward-looking perspective—one that embraces purpose, well-being, and fulfilment at the individual level, while striving to create societal value as an organisation.

At this moment of profound paradigm shift, we believe it is time to reimagine what organisations should truly be.
AXHUM remains committed to supporting our clients in redefining their identity—so they may evolve, grow, and lead the way into the future.

AXHUM, Inc.: Director / Representative; Hiroyuki Minamiyama

Photo by Kenshu Shintsubo

Our Publications

World Branding: Global Brand Strategy – Concepts and Design

Overview

This volume offers a multifaceted exploration of branding as both a discipline and a strategic approach.
Drawing on case studies from identity-led management, it presents frameworks for branding implementation, strategic development, and practical deployment.
A highly relevant and insightful resource for executives and organisational leaders seeking to understand the power of brand strategy.

Key chapters from this publication—including Part I: Foundational Frameworks of Branding and Part III: Case Studies—are also featured in our Insight section.

Learn more: World Branding

Publication Details

World Branding: Title: World Branding – Global Brand Strategy: Concepts and Design

Supervisor:: Toshio Kuze

Issued by:: Toppan Printing Co., Ltd.

Publisher:: Graphic-sha Publishing Co., Ltd.

Publication Date:: 25 November 2006 (First Edition)